BAR to Race without Tobacco Branding

The BAR Formula One team will race in Sunday's Hungarian Grand Prix without cigarette advertising because of new European Union anti-tobacco legislation

BAR to Race without Tobacco Branding

Owners British American Tobacco said the team had decided to drop the Lucky Strike branding normally displayed on the car.

"While British American Tobacco are aware of recent efforts by the (British) government to clarify the position regarding tobacco branding, we had made a decision to run unbranded at the race on advice we had at that point," a statement said.

Legislation coming into force in Britain outlaws all print advertising, radio advertising and event sponsorship by tobacco companies from midnight on Sunday.

It could allow for prosecution of any British-based team if images of a race where tobacco sponsorship is carried are broadcast in Britain.

BAR are one of four teams with tobacco sponsorship. The others are British-based Jordan (Gallaher), Renault (Japan Tobacco) and Italy's World Champions Ferrari (Phillip Morris).

British-based McLaren ended their long association with German cigarette brand West on Friday.

The Hungarian Grand Prix itself is sponsored by Phillip Morris brand Marlboro.

shares
comments
Schumacher: Tyres Made All the Difference

Previous article

Schumacher: Tyres Made All the Difference

Next article

Grapevine: Barrichello, Massa Deals all but Done

Grapevine: Barrichello, Massa Deals all but Done
Load comments

About this article

Series Formula 1
What Mercedes must do to keep its F1 title challenge on track Plus

What Mercedes must do to keep its F1 title challenge on track

Mercedes may find itself leading the drivers' and constructors' standings after Lewis Hamilton's victory in the Bahrain Grand Prix, but it is well-aware that it came against the odds, with Red Bull clearly ahead on pace. Here's what the Brackley team must do to avoid its crown slipping

Why Tsunoda can become Japan’s greatest F1 talent Plus

Why Tsunoda can become Japan’s greatest F1 talent

While Japan's fever for motor racing is well-documented, the country has yet to produce a Formula 1 superstar – but that could be about to change, says BEN EDWARDS

Formula 1
Apr 15, 2021
Why the demise of F1's hypocritical spending habit is cause for celebration Plus

Why the demise of F1's hypocritical spending habit is cause for celebration

For too long, F1's richest teams have justified being able to spend as much as they want because that's the way they've always conducted their business. STUART CODLING says that's no reason not to kick a bad habit

Formula 1
Apr 14, 2021
The double whammy that is defining Vettel’s F1 fate Plus

The double whammy that is defining Vettel’s F1 fate

It's been a tough start to Sebastian Vettel's Aston Martin F1 career, with a lack of pre-season testing mileage followed by an incident-packed Bahrain GP. But two key underlying factors mean a turnaround is not guaranteed

Formula 1
Apr 14, 2021
The diva that stole a march on F1’s wide-bodied opposition Plus

The diva that stole a march on F1’s wide-bodied opposition

In 2017 new F1 technical regulations were supposed to add drama - and peg Mercedes back. STUART CODLING looks at the car which, while troubled, set the stage for the wide-bodied Formula 1 era

Formula 1
Apr 13, 2021
The themes to watch in F1’s Imola return Plus

The themes to watch in F1’s Imola return

Three weeks is a long time in Formula 1, but in the reshaped start to the 2021 season the teams head to Imola to pick things up after the frenetic Bahrain opener. Here's what to look out for and the developments to follow at the Emilia Romagna Grand Prix

Formula 1
Apr 13, 2021
The 'new' F1 drivers who need to improve at Imola Plus

The 'new' F1 drivers who need to improve at Imola

After a pandemic-hit winter of seat-swapping, F1 kicked off its season with several new faces in town, other drivers adapting to new environments, and one making a much-anticipated comeback. BEN ANDERSON looks at who made the most of their opportunity and who needs to try harder…

Formula 1
Apr 12, 2021
The delay that quashed Aston Martin’s last F1 venture Plus

The delay that quashed Aston Martin’s last F1 venture

Aston Martin’s only previous foray into Formula 1 in the late 1950s was a short-lived and unsuccessful affair. But it could have been so different, says NIGEL ROEBUCK

Formula 1
Apr 10, 2021