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Formula 1 teams need no reminding that the best tactic in the build up to a new season is to under-promise and over-deliver.
The job certainly seems simple enough: pull back the covers on a car, try as much as you can to downplay the potential and promise for the campaign that lays ahead, and then rock it in Melbourne to rub the noses of the opposition into the dirt.
But sometimes, teams don't have the chance to keep a lid on things. Be it through overly-ambitious sponsors (Rich Energy's William Storey talked about Haas beating Red Bull last year), assured team owners (Adrian Reynard suggesting BAR would win its first race) or other people signing the cheques, loose lips have a habit of derailing a perfectly sensible PR strategy. Then again, getting some feel-good quotes into the public sphere on some headline-grabbing results are sometimes what people want to see.
