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How Alejandro Agag is the Elon Musk of motorsport
At Austin this weekend Fernando Alonso is to reprise the helmet he used for the Indianapolis 500, and he's doing it, he says, in tribute to Indy and to American racing fans.
The only pity is that the helmet won't be seen in an orange car, as at the 500, where the reappearance of the colour resonated strongly with one and all. What we need over the winter is for McLaren's marketing/brand people to replace the nondescript livery of this year with the papaya synonymous, in Bruce's day, with the cars that bore his name.
As I wrote at the time, the Alonso I saw at the Speedway was overtly happier than at any race for a long time: for one thing, the fresh environment in which he found himself was much to his liking; for another, for the first time in four years he was going into a race with a competitive car.
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