How to make Formula 1 more exciting is high up the agenda for the FIA and teams, and as well as headline-grabbing initiatives such as the push for 1000bhp engines, there is a major focus on car aesthetics.
Ferrari has thrust that debate into the public domain by releasing a 'concept' drawing of a proposal for a future F1 car.
It's a 'stylised' car that is still loosely based around the current rules, and aims to show how a dramatic visual reinvention could be achieved without as radical a rules overhaul as might be expected.