If you work on the assumptions that a) Red Bull's F1 involvement is all about brand awareness and b) there's no such thing as bad publicity, then Turkey was a roaring success for the Austrian team. The only problem was the two McLarens that finished ahead of Mark Webber on the track.
While Red Bull took a while to get its story straight in the days after Webber and Sebastian Vettel's clash, the team has since worked hard to promote an image of harmony. Nevertheless, while there will be a paddock full of people scrutinising Red Bull for any hint of internal disharmony in Canada this weekend, the team itself will be focused on trying to avoid being beaten again.
Robert Kubica is the last winner in Canada © LAT
And at Montreal that could be a problem, as the high-drag characteristics of the RB6 aren't expected to sit particularly well with the circuit's long straights. That could create another opportunity for McLaren to take another slice out of Red Bull's lead, but Lewis Hamilton and Jenson Button won't be the only drivers who sense an opportunity this weekend.
Ferrari has made decent progress, as has Mercedes, and it's easy to imagine either team having a hand in dictating the shape of the race. But Canada is also one of those circuits where weird things can happen, not least because it is virtually a breeding ground for safety cars.
On top of that, it makes some special demands of the cars, and anyone who has been even vaguely marginal on brake wear in the last few races will have slightly sweaty palms on Sunday.
Taking all that into account, this could be one of those races that allows one of the less favoured teams to shine - Renault and Force India, we're looking in your direction.