Why the optimism is real for Williams' latest fresh start
Trailing off the back of the pack in recent years, Williams has had to take radical action to shore up its finances - but the beginning of the new Formula 1 season has provided a basis for optimism, says STUART CODLING
Formula 1's unexpectedly protracted off-season has been painful for many of the teams, but for Williams in particular the resumption of racing couldn't come soon enough. Declining performance in recent years - and the attendant shrinkage of its prize fund share - meant the team was already under considerable financial pressure when the payments from title sponsor ROKiT abruptly ceased in the midst of the COVID-19 pandemic.
Williams didn't get to become the second most successful F1 team of all time in terms of championship wins by being soft, cuddly, or in any way a pushover. So, its response was quintessentially hard-nosed and unsentimental: it publicly gave ROKiT the rocket and came out fighting. Sir Frank Williams might have moved aside from the day-to-day management of affairs, but the business that bears his name also proudly carries his pugnaciously indefatigable stamp.
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