How Mercedes has bucked the trend and reaped rewards
Formula 1 has a long history of boom and bust manufacturer entries - but, writes MARK GALLAGHER, Mercedes is showing how an entrepreneurial business approach can shield its grand prix team from automotive industry turmoil
Until recently it was received wisdom that Formula 1 teams owned by car manufacturers tend to be unsuccessful. Ask anyone who worked for Jaguar, Toyota, Honda and BMW back in the noughties.
Big company systems and structures do not sit well in F1. Agility, preparedness to take risks and the relentless pursuit of high performance don't come naturally. They also lack patience, which is why all four of the above mentioned were here today, gone tomorrow.
Share Or Save This Story
The secrets of F1 turbocharging explained
Why Alpine’s rigorous training camp yields telling insights into its juniors
How a carryover Alpine blighted by politics gave Ocon an improbable F1 win
Why Ocon retains the approach forced on him by his “crazy journey”
The "fashion evolution" that transformed F1 drivers' helmet designs
The status factor that made Ferrari impossible for Hamilton to turn down
The lucrative deal that points to F1 Academy’s health
The increasing hurdles in front of Ricciardo's potential Red Bull return
F1 publishes sustainability gains amid 2030 net zero push
Alpine fast-tracks F1 floor upgrade to China amid recovery push
How Haas delivered its F1 "game changer"
What the Chinese GP's highlights reveal about its first F1 race for five years
What the Chinese GP's highlights reveal about its first F1 race for five years
The secrets of F1 turbocharging explained
Why Alpine’s rigorous training camp yields telling insights into its juniors
Ranking Derek Warwick’s top 10 greatest races
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
