How Prodrive plans to use trial by Dakar to spur it to victory

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Jun 2, 2021, 1:30 PM

Having tasted plenty of success in the World Rally Championship in the past, Prodrive took its off-road excursions to a new level with its first Dakar Rally entry this year. Now well-versed in the challenges that the famous rally-raid event possesses, Prodrive can learn from those lessons for next year's tilt at Dakar honours

Despite its recent relocations, the Dakar Rally remains one of motorsport’s most brutal endurances; an event that requires blood, sweat, tears, skill, bravery and a fair portion of luck just to reach the finish. It’s one of the last great motorsport adventures, a 7,646km marathon across the treacherous Saudi Arabian desert.

So to conquer the Dakar is a monumental feat and to achieve glory at your first attempt is extremely rare as Prodrive found with its Bahrain Raid Xtreme (BRX) project in January. Such a trial has ensured work to tame next year’s event has already started in earnest.

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Tom Howard

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Tom Howard is a News Editor working across both Autosport.com and Motorsport.com websites. Starting out as a sports reporter in local newspapers, Tom focussed on motorsport covering several national championships in the UK, including the BTCC.

After a period working as a freelance journalist, Tom moved to Australia in 2013 landing a job at leading Australian motorsport news outlet speedcafe.com, covering international motorsport events including F1, WRC and Supercars. Progressing to Editor in 2017, Tom was named Motorsport Australia Journalist of the Year for his work. He is also a two-time winner of Supercars Journalist of The Year (2017,2019) and a Supercars Championship Media Award winner in 2019.

Tom moved back to his native UK in 2020, firstly working in BTCC, before joining Autosport and motorsport.com in 2021.