Skip to main content

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Autosport Plus

Discover premium content
Subscribe

Recommended for you

BTCC Donington Park: Sutton storms to final victory of opening weekend

BTCC
Donington Park (National Circuit)
BTCC Donington Park: Sutton storms to final victory of opening weekend

WEC Imola: Toyota denies Ferrari home win in season opener

WEC
Imola
WEC Imola: Toyota denies Ferrari home win in season opener

Huff wins Goodwood Members’ Meeting Super Touring Shoot-Out

Goodwood Festival of Speed
Huff wins Goodwood Members’ Meeting Super Touring Shoot-Out

Nurburgring 24h Qualifiers: Scherer-Audi wins as issue wrecks Verstappen's chances

NLS
24H-Q2
Nurburgring 24h Qualifiers: Scherer-Audi wins as issue wrecks Verstappen's chances

What's behind F1's long-term push to fill its 24-race calendar

Formula 1
What's behind F1's long-term push to fill its 24-race calendar

BTCC Donington Park: Sutton claims victory in race two

BTCC
Donington Park (National Circuit)
BTCC Donington Park: Sutton claims victory in race two

BTCC Donington Park: Ingram stripped of win

BTCC
Donington Park (National Circuit)
BTCC Donington Park: Ingram stripped of win

Button takes Goodwood Members’ Meeting win in E-type Jaguar

Goodwood Festival of Speed
Button takes Goodwood Members’ Meeting win in E-type Jaguar

Mercedes spent £309.7million to win 2017 Formula 1 championship

The Mercedes Formula 1 team spent £309.7m in 2017, a rise of £45.9m over the '16 figure reflecting the extra R&D costs of developing a car for the new rules

The numbers, which only reflect the cost of the team and not engine development at HPP in Brixworth, compare to the £263.8m spend of Mercedes' 2016 campaign.

Only around £60m of the 2017 total was actually paid by parent company Daimler AG, indicating that Mercedes' F1 campaign continues to fare well for sponsorship and prize money revenue.

Overall turnover, which includes F1 prize money payments, sponsorship and marketing revenue from Daimler, rose from £289.4m to £337.2m. A foreign exchange gain also contributed to that rise.

Mercedes points out that its revenue has increased by 194% since 2012.

The Daimler marketing revenue, a figure that covers the benefits the team created for the main brand, is listed in the accounts as £90.8m, although that covers the combined payments made in 2016 and '17.

Although there is no official split listed for the two years, it is understood to have been roughly £30m in 2016, and £60m in '17 - as Daimler increased its payment by £30m last year to in effect address the extra car development costs.

In 2016 the team posted a loss of £3.8m, but that was impacted by one-off tax payment, and in '17 it made a profit of £13.3m.

The figures show that the team officially paid £19.9m back to Daimler AG to cover the lease of engines for the season.

The head count at Brackley in 2017 averaged 912, up from 849 the previous year, which contributed to the wage bill rising by £3.9m.

Mercedes also points out that it enjoyed a 24.7% share of TV coverage in 2017, representing an AER (Advertising Value Equivalent) of £3.4bn for its parent manufacturer and the team's partners.

Previous article Haas hints at progress in Force India Formula 1 prize money row
Next article Charles Leclerc: Jules Bianchi crash memories make Suzuka difficult

Top Comments

Latest news