Anybody familiar with the FIA's Friday 'team principals' press conference at grands prix will know that Red Bull Racing team boss Christian Horner is totally anti any form of regimented cost control, be it via cost (or budget) caps, or imposed resource restrictions.
Cynics suggest it is easy to adopt that stance when your team owner is Dietrich Mateschitz - the Austrian former toiletries salesman who went on to turn an obscure Thai energy drink into a personal fortune estimated at £5billion - but Horner, a 40-year-old former racing driver-turned-team owner-turned-serial title-winning Formula 1 team boss has been consistent in his desire to reduce F1's costs.
He is, though, adamant that cost regimes are not the way forward, and that control should be achieved via intelligently framed, sustainable - primarily sporting - regulations.
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South African-born Dieter trained as industrial engineer before holding down a variety of senior motor industry marketing and manufacturing positions. At the age of 40 he decided to follow his passion, and became the first and only South African journalist to cover Formula 1 regularly. Dieter joined AtlasF1 at the beginning of 2004 – a year prior to its merger with Autosport – and his regular column offers an intriguing analysis of F1’s politicking and commercial chicanery. Although now also proudly Belgian, he gives his domicile as "Wherever F1 duplicity lurks".@RacingLines More features by Dieter Rencken