In just one week, less than a month before the first race of Formula 1's brave-new-regulations era in 2009, Ross Brawn's eponymous team didn't so much move the goalposts as completely change the game.
Honda had pulled the plug on its works team in December 2008 and by the time the Brawn-led management buy-out was completed in the first week of March '09, its rivals had long since been out testing.
The much-vaunted double diffuser was already in the news, as both Williams and Toyota had been testing with it. But Brawn had gone even further with maximising the effectiveness of its design through the way the whole rear of the car was conceived.
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Edd Straw is Editor-in-Chief of Autosport, overseeing both print and digital versions of the brand. Edd has worked for Autosport since joining as a junior reporter in 2002. He became Editor in November 2014, having previously worked as National Editor, News Editor and Grand Prix Editor.
Originally from Guernsey in the Channel Islands, he joined Autosport shortly after graduating from university. He went on to cover a wide range of categories from club motorsport to the World Touring Car Championship and Le Mans to Formula 3 before switching to F1 full-time at the 2008 French Grand Prix. He continues to cover a range of international events in his position as Editor-in-Chief.
In his spare time, he was formerly a club racer whose abilities did not match his enthusiasm in a variety of categories.