A million consultancy groups typing on a million laptops for a million years would struggle to come up with a better marketing opportunity for IndyCar than the one that has just been dropped in its lap by Team Penske.
Juan Pablo Montoya's arrival on the grid next year in a third full-time Penske entry is a big deal; bigger, arguably, than Rubens Barrichello's appearance in 2012.
OK, so Barrichello won more grands prix (11) than Montoya (seven), and social-media-savvy commentators might highlight the Brazilian's 2,000,000-plus Twitter followers to Montoya's 766,000.
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