Why new media is not trending in F1
With Brad Keselowski's on-board NASCAR tweeting trending on Twitter, Dieter Rencken asks if F1 is doing all it can to embrace the growing new media boom and looks at the positives and negatives of FOM's new deal with Indian conglomerate Tata
No single event staged over the last ten years better illustrates the enormous disconnect existing between Formula 1 and new media than does Monday's (night) Daytona 500, postponed by around 30 hours from Sunday due to inclement weather.
While NASCAR regularly comes in for stick from the F1 fraternity on the basis that stock car drivers don't race in rain (conveniently overlooking the fact that last June around 100,000 Canadians thought that of F1 pilots), that its technology is antiquated, running until this year on carburettors, (conveniently overlooking the fact that F1's V8s are rooted in the last century, well beyond current NASCAR stock blockers) and that full yellows and course cars are deployed to 'spice the show' (!), there is no doubt NASCAR does an awful lot right when it comes to wooing (and, crucially, retaining) its fan base.
Share Or Save This Story
Vettel: Last Ferrari step back to winning F1 titles will be hardest
Revealed: What F1 teams really spent in 2017
Aftermath of Hamilton Baku clash Vettel's 'worst feeling' of 2017
Why F1 is sitting on a timebomb of contradictions
Lewis Hamilton hopes Fernando Alonso is in 2018 F1 title fight
How teams lost patience with F1's new era
Michael Schumacher doubted himself, reveals ex-Ferrari F1 boss Todt
Why Todt's reign is eight years longer than planned
Mercedes joins Williams and RB with 'quick and cheap' F1 cockpit airflow upgrades
Alpine gets F1 spare car for first time in 2024 as lighter chassis appears in China
F1 Chinese GP: Stroll leads FP1 as small fire causes early red flag
Live: F1 Chinese GP updates – FP1 & Sprint qualifying
Why F1 2026 worst case fears could be key to new rules success
How the F1 driver market situation sits for each team with 2025 openings
What's been going wrong for Leclerc in F1's tiny margins qualifying game
What the Chinese GP's highlights reveal about its first F1 race for five years
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
