Having arrived with a car that looked entirely incongruous and sounded slightly odd, Mini made its mark on the World Rally Championship early.
Now, three rallies old, the Mini WRC is a player. And a podium player at that.
It's fair to say that this project gave ammunition to its doubters: from its unconventional beginnings in a generic CAD design to the structuring of the commercial side of a programme which shouts big BMW budget but relies partly on car sales and customers to float the finances.
Nobody, however, can detract from what that triangular alliance of BMW-Mini-Prodrive has achieved.