Ferrari rebrands car after dispute
|By Jonathan Noble||Thursday, February 10th 2011, 15:14 GMT|
Ferrari has officially renamed its new Formula 1 car the 'F150th Italia' as an act of good faith to avoid confusion with Ford, in the wake of the American car company going to court over what it claims is a trademark infringement.
Ford's F-150 truck is a top-seller in the United States and the car manufacturer believes Ferrari breached its trademark in naming its new challenger the F150.
Although Ferrari has decided to rebrand its car, the F1 team says it does not understand why Ford believes there is any confusion.
"On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product - indeed there will definitely not be a production run of single-seaters," said a statement issued by Ferrari.
"In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions.
"This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.
"For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford's viewpoint on the matter."
Ferrari has indicated that from now on, the car will become officially known as the F150th Italia.
"To further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia," it added.