Briatore vows to keep Renault accessible

Renault have atypically offered journalists and fans wide access to their staff and drivers, be it on Grand Prix weekends or via their services, including live web transmission of their cars' telemetry from Grands Prix.

The approach has been in stark contrast to some of their rivals', who continue to limit access and flow of information to the public - something Briatore derided at the R27 launch today in Amsterdam.

"We are the most sympathetic team," the Italian told reporters. "We have an open door policy, and we're very good with the press - the press is allowed to talk to our drivers.

"It is open gate at Renault, and this is what we need in F1. F1 is sometimes too clinical, too far from the public.

"We always have time for you guys - on good day, and on bad days. It is easier to be nice on the nice days, but less so on the bad day."

Briatore also added that F1 must sell itself first and foremost as a competitive and glamorous sport, rather than have a technology-driven image.

"We want to have fun, Briatore stated. "F1 is not only technology, it is lifestyle; it is war. We won the championship, people don't say your piston is amazing, they look for fight between drivers, between cars.

"It is why F1 is not only full of technology, it is everything: lifestyle, the best show in the world in sport."