Bahrain will host its own Motor Sport Business Forum next April as part of a new five-year deal.
The event will take place at the Sakhir circuit on April 1-2, and hopes to follow in the footsteps of the ever-growing event that takes place in Monaco each December.
Business Forum founder Simon Berger said: "Hosting the event in Bahrain is a significant step forward for the Forum and one we are very excited about. Motor sport provides a unique platform for businesses to build and leverage their products and as the sport continues to grow globally reaching new markets so do the opportunities for companies to get involved.
"This is especially relevant to the Middle East where motor sport is gaining more attention and rapidly growing in popularity year on year. Focus is being placed on the sport in the region because businesses are very aware of its global impact and commercial opportunities."
Martin Whitaker, CEO of the Bahrain International Circuit added: "Motor sport has taken a quantum leap forward in the region and now has an extremely strong commercial presence, with new developments and projects as well as thriving sponsorship and partnership initiatives.
"Staging the Motor Sport Business Forum here in the Middle East, particularly in Bahrain where the sport and the automotive industry have such a strong foot-hold, is a great opportunity to show businesses based in the region the global possibilities associated with the automotive industry."
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