Over lunch immediately after the launch of his brainchild on Tuesday at the Frankfurt Motorshow, Formula E CEO Alejandro Agag is in jaunty mood, taking jibes from our three table companions in good spirits.
As we await tempura prawns and sushi, racing is momentarily on hold as we discuss Spain's latest disappointment - Madrid's failure to clinch the 2020 Olympics - then talk again turns to the world's latest international racing series.
"Don't worry about them," says the Spaniard with a smile, "my mother-in-law is Madrid's mayor, so of course it's my fault we lost the Olympics..."
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South African-born Dieter trained as industrial engineer before holding down a variety of senior motor industry marketing and manufacturing positions. At the age of 40 he decided to follow his passion, and became the first and only South African journalist to cover Formula 1 regularly. Dieter joined AtlasF1 at the beginning of 2004 – a year prior to its merger with Autosport – and his regular column offers an intriguing analysis of F1’s politicking and commercial chicanery. Although now also proudly Belgian, he gives his domicile as "Wherever F1 duplicity lurks".@RacingLines More features by Dieter Rencken