Around 8000 Citroen employees are going to be made redundant. And one is potentially going to be paid around €9million for driving a DS3 next year. Does that stack up? Is that right?
The emotional bandwagon is an easy one to jump on. In which case, of course it's not right. It's immoral and vulgar in the face of such financial hardship to see Sebastien Loeb being paid such a vast sum to do something that comes naturally to him.
But, look at this more closely. Take a more intellectual approach to the question and there is a case for paying Loeb even more money next year just to make sure he stays on. It might not always have been the case, but there is a very, very strong argument to show that Loeb sells Citroens.
This is the age-old argument about what some see as the misnomer of the marketing department being the first port of call when the budget cuts come calling. The trouble is, marketing can be a reasonably imprecise science (cue furious emails from the suited and booted world of marketing explaining direct correlation and data-based analysis). Sorry, but it is. Added to that imprecision is the fact that marketing often includes things that are quite interesting and fun to do - such as motorsport. And finally, that fun usually comes at a cost. And usually that cost is quite high.
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