Rob Huff is convinced Lada can profit from new regulations and develop into a World Touring Car Championship frontrunner in the coming years.
The 2012 world champion, who announced a two-year deal with the Russian factory outfit on Sunday, believes the freedom of the new regulations will help Lada work around the fundamental issues it has encountered with its current Granta.
Lada has shown promise this year - James Thompson scored the best result in its WTCC history this year when he finished fifth at Moscow Raceway - but it has also struggled to combat a narrow base model that has proved particularly troublesome in high-speed corners.
"I've been speaking to Lada for a while now and there's no doubt they understand what is fundamentally holding them back with the car," Huff told AUTOSPORT.
"I think for a few years they have been bound by the fact the base model isn't ideal.
"They haven't been able to do anything about it though due to the regulations they've had to operate in.
"Next year will be different; they'll have a lot more freedom and they're very convinced they can fix those issues.
"Even with those you can still see they've been moving forward, so I'm really excited about the next two seasons."