Citroen has revealed that it is evaluating joining the World Touring Car Championship with Sebastien Loeb from 2014.
The multiple World Rally Championship winning team and driver confirmed on Thursday that Loeb will step back to a part-time programme in rallying next year.
However, in addition to confirming the squad's rally plans, Citroen Racing team principal Yves Matton said that a WTCC programme with Loeb is a serious option for 2014 or 2015.
"The role of brand ambassador for Citroen cannot be a passive one for someone as driven as Sebastien," said Matton.
"This project [WTCC] would give him the opportunity to pursue his career in track racing with the support of the manufacturer with which he has worked since his competitive debut."
Matton explained that the diversity of the WTCC calendar was one of the prime reasons for Citroen's interest.
"For Citroen, the WTCC would enable us to showcase 'Creative Technologie' in major markets, such as China and Brazil," he said.
"The final decision regarding this programme is linked to the FIA regulations and, obviously, the determination of our current and future partners to support us in this project."