Chinese tyre firm DMACK will make its debut on next week's Rally Sweden, running its tyres on the Ford Fiesta S2000 of former Junior World Rally champion Martin Prokop.
DMACK and Michelin are the only tyre companies available to WRC competitors this season and the Chinese firm has put together its WRC range in just five months.
Triple British Rally Champion Mark Higgins has tested the full range of DMACK tyres, but it will be the DMG-ICE which comes under the microscope in Karlstad next week.
DMACK is aiming its supply of tyres at private drivers, with Prokop being the highest profile driver running the new rubber in 2011.
DMACK motorsport director Dick Cormack said: "The WRC, as a series, is the ideal global platform for us to showcase the brand and next week will see the culmination of many months of hard work. It will be fantastic to see a DMACK tyre on the start line of the opening world rally championship event. We are looking forward to the rally and are happy with how the testing and development programme has progressed.
"Since gaining authorisation from the FIA to supply tyres in the championship alongside Michelin, we've achieved a lot and worked hard to develop what we believe is a product which suits our customers. We are confident our DMG-ICE tyre can perform well in terms of stud retention which is a key factor in this rally."