World Rally Championship promoter Simon Long has promised die-hard rally fans more in-depth coverage of the sport than ever before courtesy of a three-year deal with motorsport-specific television channel Motors TV.
The agreement begins next season and will include hour-long broadcasts on the evening of every leg of every round of the WRC. In addition to the reports, Motors will also commit programming to previews and other feature material in the sport.
Long said: "We understand that the hardcore rally fan has wanted the opportunity to really get under the skin of this sport, well, this is that opportunity.
"Motors is the go-to station for all motorsport fans and they intend to make the World Rally Championship their flagship programme with the most in-depth detail a fan is likely to see anywhere."
One of the areas Motors will be working on is focusing on the competition of each WRC round - and making extensive use of the on-board footage.
Long added: "There's no way we can put all of the on-board footage into our international programme - a programme with broader appeal for those fans who want a 365-degree perspective on the sport - but Motors will certainly be making use of all the on-boards.
"Beyond the reports, there will also be extensive news coverage of the sport as well. This will be a multi-dimensional experience of the WRC, showcasing to other broadcasters, what is possible with the WRC. Motors will be lifting the lid on what we consider to be the best adrenalin-fuelled adventure sport in the world."
AUTOSPORT understands WRC commercial rights holder, International Sportsworld Communications, will not extend its agreement with Eurosport into next season.