Monster Energy "highly unlikely" to sponsor NASCAR after 2019

Monster Energy will extend its title sponsorship of the NASCAR Cup series into the 2019 season, but is "highly unlikely" to continue beyond that

Monster Energy "highly unlikely" to sponsor NASCAR after 2019

The energy drink company has signed a one-year extension to the partnership it began with NASCAR in 2017 and will remain the the 'official energy drink of NASCAR.'

Autosport understands Monster considered not activating the option to continue, which delayed the announcement twice over the off-season, but has now decided to see the deal through to the end of next year.

After the announcement, NASCAR Chief Operating Officer Steve Phelps revealed it is "highly unlikely" that Monster Energy will continue as a title sponsor beyond 2019, as the sanctioning body is working on a new sponsorship model for 2020 that would involve the tracks and television partners.

Monster Energy is the fourth brand to serve as the title sponsor of NASCAR's premier division since 1971 and also sponsors frontrunning team Stewart Haas Racing.

"NASCAR and Monster Energy enjoyed a productive first year and both parties have benefited significantly from the partnership," said Phelps.

"Monster Energy successfully utilised our sport as a platform to elevate its brand and drive business, while introducing NASCAR to new audiences.

"With this renewal, we look forward to building upon our early success."

Rodney Sacks, Monster Beverage Chairman and CEO, added:"Over the past year, NASCAR's passionate and brand loyal fan base embraced Monster Energy and we are excited to be able to continue to build on and strengthen that momentum through 2019.

"Racing is in our DNA and extending this partnership further establishes Monster Energy's prominence in motorsports."

shares
comments
NASCAR takes six Cup cars to windtunnel for aero tests

Previous article

NASCAR takes six Cup cars to windtunnel for aero tests

Next article

Elliott gets second 2018 NASCAR points penalty for Texas violation

Elliott gets second 2018 NASCAR points penalty for Texas violation
Load comments

About this article

Series NASCAR
Author Nick DeGroot
Why a British prospect is trying to make it in NASCAR Plus

Why a British prospect is trying to make it in NASCAR

There has never been a full-time British driver in the NASCAR Cup. But Alex Sedgwick, who is rising through the stock car ranks, wants that to change and could be a trailblazer for European talents to reach the top echelons of the NASCAR ladder

NASCAR
Feb 28, 2021
How Earnhardt’s death changed American motorsport Plus

How Earnhardt’s death changed American motorsport

It's 20 years since legendary driver Dale Earnhardt Sr died at the Daytona 500, but the legacy of his crash continues today through the pioneering safety work done by NASCAR

NASCAR
Feb 18, 2021
The NASCAR subplots to keep an eye on in 2021 Plus

The NASCAR subplots to keep an eye on in 2021

This weekend's Daytona 500 kickstarts a NASCAR Cup season that promises plenty of intrigue courtesy of new owners and a refreshed calendar. Here's what you need to know ahead of the new season

NASCAR
Feb 12, 2021
How a second-chance NASCAR ace is rebuilding his career Plus

How a second-chance NASCAR ace is rebuilding his career

From a disgraced NASCAR exile, Kyle Larson has been given a shot at redemption by the powerhouse Hendrick Motorsports squad. Replacing seven-time champion Jimmie Johnson is no easy billing, but Larson has every intention of repaying the team's faith

NASCAR
Feb 11, 2021
Autosport's top 5 NASCAR machines Plus

Autosport's top 5 NASCAR machines

The American stock car scene is more famous for its close racing and occasional punch-ups, but there have been some fantastic machines too. As part of Autosport's 70th anniversary celebrations in 2020, we picked out five of its best

NASCAR
Jan 3, 2021
Why NASCAR's latest second-generation champion is just getting started Plus

Why NASCAR's latest second-generation champion is just getting started

Chase Elliott's late charge to the 2020 NASCAR Cup title defied predictions that it would be a Kevin Harvick versus Denny Hamlin showdown. While the two veterans are showing no signs of slowing down, Elliott's triumph was a window into NASCAR's future

NASCAR
Nov 17, 2020
Why Johnson’s playoff failure won’t tarnish his legacy Plus

Why Johnson’s playoff failure won’t tarnish his legacy

The last season of a retiring NASCAR great has shown promise, and may have resulted in another playoff push without small issues outside his control. 2020 won't be the year Jimmie Johnson would have wanted, but it won't be what he is remembered for

NASCAR
Sep 3, 2020
Why a Le Mans winner is heading into the “unknown world” of NASCAR Plus

Why a Le Mans winner is heading into the “unknown world” of NASCAR

Comparing Porsche's 919 HYBRID LMP1 to NASCAR is motorsport's equivalent of apples and oranges, but this weekend one of Weissach's top works aces will pit his skills against the regulars and revive the tradition of the 'road-course ringer'

NASCAR
Aug 13, 2020