Kimi Raikkonen's NASCAR debut this weekend will be broadcast live and for free in the UK on digital station Premier Sports.
Sky customers will be able to watch the 2007 Formula 1 world champion racing a Kyle Busch Motorsports Toyota in the Truck Series at Charlotte in freeview, thanks to a one-off deal that the channel has agreed with NASCAR.
Richard Webb from Premier Sports, which current broadcasts the top-level Sprint Cup in the UK, said: "It is not that often that European drivers make the switch to NASCAR and the media interest in this event is growing all the time.
"We had a lot of request from fans asking for this race and it made sense to come to an agreement with NASCAR as it is the ideal opportunity for both of us to promote the sport while keeping our loyal NASCAR fans happy."
Premier Sports will broadcast the race on Sky channel 433 from 01:00 on Saturday morning UK time.
The channel has also confirmed that it will continue to broadcast the NASCAR Sprint Cup live, and on a subscription-only basis, in 2012.