Does F1 need a Usain Bolt character?
Bernie Ecclestone says certain drivers should do much more to promote Formula 1. But is that their duty and why do some fail to connect with the public, asks LAWRENCE BARRETTO
When Formula 1 boss Bernie Ecclestone said German drivers Nico Rosberg and Sebastian Vettel are "not so good for my business" because they supposedly do not do enough to promote F1, it raised two interesting questions.
Is it in an F1 driver's job description to raise the profile of motorsport? If so, what makes the ideal character to do just that?
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