Heading off F1's next negative spin
Formula 1 could find another positive story to make into a bad one in Australia this weekend. EDD STRAW launches a pre-emptive counter-argument
Conventionally, PR is all about spinning positive angles and generating upbeat headlines.
Recently, Formula 1 has evolved a self-destructive brand of anti-PR that is not simply a merciful absence of spin, but instead an unerring ability to turn positives into negatives.
When you consider the number of legitimate negatives flying around, that is self-destructive in the extreme. But in an attempt to nip one such good-story-masquerading as bad in the bud, let's talk about Max Verstappen.
Share Or Save This Story
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.