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Heading off F1's next negative spin

Formula 1 could find another positive story to make into a bad one in Australia this weekend. EDD STRAW launches a pre-emptive counter-argument

Conventionally, PR is all about spinning positive angles and generating upbeat headlines.

Recently, Formula 1 has evolved a self-destructive brand of anti-PR that is not simply a merciful absence of spin, but instead an unerring ability to turn positives into negatives.

When you consider the number of legitimate negatives flying around, that is self-destructive in the extreme. But in an attempt to nip one such good-story-masquerading as bad in the bud, let's talk about Max Verstappen.

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