Subscribe

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Autosport Plus

Discover premium content
Subscribe
Autosport Plus

Are the teams holding F1 back?

F1 needs to generate new audiences. To do that, argues BEN ANDERSON, it needs to make sure its true stars are at the forefront and allowed to express themselves both on and off the track

There's been a lot of worried talk in the Formula 1 paddock this season. Audiences are falling and the sport is failing to generate new ones.

Setting aside accusations that F1's promoter doesn't promote the sport as well as it could, and the fact that its media strategy pretty much stops at the end of a TV camera lens, just how do you make the sport relevant to a new generation?

Previous article Berger: Making Ferrari win again in F1
Next article Mercedes denies F1 has become an engine-dominated formula in 2014

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Autosport Plus

Discover premium content
Subscribe