Straw Poll: Toyota's launch
Edd Straw reflects on Toyota's online launch - covered from the comfort of his desk in the Autosport office, and considers whether 2009 will be the year they finally crack it
Formula One launches have happened in some weird and wonderful places over the years, but the unveiling of the Toyota TF109 was particularly unusual.
It happened everywhere and nowhere, in the intangible world of the Internet, and meant that you could attend the big reveal without so much as having to board a plane, train or automobile. In fact, all it took was a trip to the Autosport office, a quick lift ride and voila, it was all at our fingertips.
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