How Drive to Survive has moved away from its origins
Three-time BAFTA-winning broadcaster JAMES ALLEN offers a TV industry insider's view of what makes Drive to Survive so powerful - and the pitfalls it needs to avoid in its third season...
What's the best thing that has happened in F1 since Liberty Media took over? Most casual fans and maybe even many paddock insiders would probably answer the Netflix series Drive to Survive.
To the uninitiated, F1 can seem hard to penetrate and it's not particularly interesting to watch if you don't know the context or have a deep understanding of the drivers or what goes into running a team. Drive to Survive is part of Liberty's strategy to attract new fans and it proudly claims that 52% of new F1 fans since it took over the sport are under 35, which is critical to the championship's long-term health.
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