Noel swaps TV for design shop?

British television presenter Noel Edmonds is to invest £10 million in a British motorsport design company, according to this week's Autosport magazine

Noel swaps TV for design shop?

Edmonds is to take a 50 per cent stake in the Piper International Design Group, run by former Jaguar and Panoz sportscar designer John Piper, with the intention of putting together an assault on the Le Mans 24 hour race within two years.

Piper and Edmonds worked together on the 1997 Le Mans effort with Don Panoz, which was shown by the BBC as a pair of documentaries, and the TV presenter later helped Piper to set up PIDG.

The former 'House Party' frontman described the French endurance classic as "unfinished business" and said that PIDG planned to run a sportscar programme for a major manufacturer. The company will become part of Edmonds' Unique Group, the umbrella organisation for his multi-media promotions companies.

"We are asking manufacturers and big companies if they want their future racing programmes to be a well-kept secret or to be well promoted globally," Edmonds told Autosport.

shares
comments
Bentley back at Le Mans

Previous article

Bentley back at Le Mans

Next article

Lowndes loses out for Adelaide ALMS race

Lowndes loses out for Adelaide ALMS race
Load comments
The rise of a GT squad responsible for a unique 24-hour racing feat Plus

The rise of a GT squad responsible for a unique 24-hour racing feat

It's a significant achievement to win one 24-hour race in a year, let alone two, and with different manufacturers, but that's exactly what ROWE Racing did in 2020 at the Nurburgring and Spa. This weekend's German classic offers the DTM newcomer a chance of another unique double to add to its growing collection of accolades

GT
Jun 3, 2021
The new threat facing motorsport's greatest success story Plus

The new threat facing motorsport's greatest success story

The manufacturers were unconvinced – and even hostile – when Stephane Ratel launched GT3 in 2006. Now, 15 years on from its debut, they’ve sold more than 2000 cars and counting, but its continued expansion puts the increasingly globalised category at risk of losing its roots

GT
May 25, 2021
The Lamborghini teams plotting to stop a RAM raid on British GT Plus

The Lamborghini teams plotting to stop a RAM raid on British GT

With the Silver pairings that dominated 2020 now banned, Mercedes pair Yelmer Buurman and Ian Loggie could be in the box seat after winning last year's Pro-Am crown. But a swarm of Lamborghinis, with the defending outright champion among them, will ensure they face tough opposition

GT
May 21, 2021
How McLaren’s GT3 ‘single-seater’ defies expectations Plus

How McLaren’s GT3 ‘single-seater’ defies expectations

Time in a thoroughbred racer leaves you searching for time in yourself, especially when the rewards for total commitment are so high, as our man discovered at Snetterton

GT
Apr 28, 2021
How Ferrari's F1 protege became a Mercedes GT prodigy Plus

How Ferrari's F1 protege became a Mercedes GT prodigy

Raffaele Marciello once appeared to be Ferrari’s next Italian F1 star, but is now under the pay of its German arch-rival in GTs – and he’s very happy with his life

GT
Apr 8, 2021
Why GTE's future is a conundrum with no easy answers Plus

Why GTE's future is a conundrum with no easy answers

The convergence between the World Endurance Championship and IMSA over LMDh regulations offers a bright future for sportscar racing, but the imminent demise of IMSA's GT Le Mans class creates wider issues to which no catch-all solution exists

GT
Feb 3, 2021
How Tandy joined an exclusive club of endurance legends Plus

How Tandy joined an exclusive club of endurance legends

Victory at last year's Spa 24 Hours meant Nick Tandy had completed the unofficial sextuple crown of the world's six biggest endurance races, becoming the first Briton to do so. Ahead of his fresh start with Corvette Racing, he explains how he did it

GT
Jan 23, 2021
Why a lost F1 hope is still in demand aged 65 Plus

Why a lost F1 hope is still in demand aged 65

There's a saying among retired folk that life begins at 60, but endurance specialist Alain Ferte has never used the 'R' word. Some 40 years since his crowning glory in F3, he's still a driver in demand and gunning for more 24-hour racing success this weekend

GT
Jan 15, 2021