The first customer Bentley Continental GT3 has been purchased by a team from the UK for an assault on the British GT Championship and, potentially, the Blancpain Endurance Series.
The Bentley has been purchased by David Appleby Engineering, which will run the car under the Generation Bentley Racing banner.
The announcement comes as the Malcolm Wilson's M-Sport team, which has developed the Continental for racing, prepares for the competition debut of the car in the Gulf 12 Hours at the Yas Marina circuit in Abu Dhabi on Friday.
The Oxfordshire-based Appleby team, which formerly fielded an Aston Martin Vantage GT4 in the GT4 Cup in Europe as Generation AMR, will enter the car for British GT regular Steve Tandy and James Appleby, son of team owner David.
It has yet to confirm plans for the Blancpain enduros and is looking for drivers for the five-round series in which M-Sport will also field two cars in 2014.
The deal means that team boss Appleby is renewing his links with Wilson: they worked together more than 30 years ago on the Metro 6R4 Group B rally project.
Appleby said: "Having had enormous success in GT4, we are very excited to be taking it to the next level.
"The Continental GT3 is a fantastic package of British design and engineering, and it's eligibility for both British GT and Blancpain makes it a perfect race car for us."