US military spending $28m in NASCAR

The US armed forces will contribute approximately $28m in sponsorship to teams contesting the top three NASCAR racing divisions in 2003, according to a Sports Network estimate. The US Army, Marine Corps, Air Force, Navy and National Guard all have programmes which they are backing up with additional expenditure on TV advertising

US military spending $28m in NASCAR

Winston Cup sponsorship deals have been closed by the Army with MB2 Motorsports, the Air Force with the Wood Brothers team, and the National Guard with Belcar Racing. The Marine Corps is sponsoring Team Rensi in the Busch Grand National championship. The Navy is backing Roush Racing in the Craftsman Truck series.

"Recruiting is going well now, but it's hard work," said Col Thomas Nickerson, director of strategic outreach for the US Army. "We must constantly evaluate what we're doing and find innovative ways of reaching young Americans. You have to constantly look at what kids' interests are and then develop a plan to tap into it. That's what we're doing here."

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