Reduced F1 TV viewership

The F1 domination by Ferrari and Michael Schumacher appears to be causing the predicted reduction in F1 free-to-air TV viewership, even in Italy and Germany, reports Reuters. The latest 2002 figures from Italian broadcaster RAI show an average viewership for the first 12 races of 10.7m, down 7.5 percent on the figure for all races in 2001. In Germany, RTL has had an average of 10.07m viewers, down 3.5 percent

Reduced F1 TV viewership

The most recent GP, in Germany, was watched by 10.11m in Italy (10.74m in 2001), and by 9.04m in Germany (11.26m).

These are still impressive numbers relative to 3.1m for UK broadcaster , which reports an unchanged average viewership. This year's British GP showed a drop from 3.7m to 3.4m viewers on ITV, but it went head-to-head with the Wimbledon men's tennis final.

In France, reports that the French GP was watched by 2.8m, down a massive 33 percent from 4.2m in 2001. However the event clashed with the Tour de France cycle race, which was being led by national favourite Richard Virenque.

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