Rebranding will take Fina out of motorsport

The European based TotalFinaElf conglomerate is to rationalise its branding by early 2003, bringing a new look to many of the competition cars that it sponsors and supplies with fuel and/or lubricants. Total will be the brand name for its petrol and diesel fuels, used for all its service station outlets. Elf will be the brand for lubricants. Fina will disappear entirely from the general consumer market and will be used only for petrochemicals

Rebranding will take Fina out of motorsport

The French company's corporate name will revert to Total during the coming months, and it will continue its technical partnership with the Renault F1 team, now with Total petrol and Elf lubricants. The same will apply to Citroen and Peugeot in the World Rally Championship and in rally raids. Most of the other teams currently sponsored by a TotalFinaElf brand will continue to receive product and support.

The Fina logo has been a familiar feature of many high-profile motorsport programmes, notably in association with BMW until its association in F1 with BP and Castrol.

Similar rebranding operations have been carried out by BP (BP for fuel, Castrol for lubricants) and Exxon (Esso fuel, Mobil lubricants).

In a separate development, TotalFinaElf plans to sell its 186 Total-branded service stations in Spain in return for the acquisition of 195 Agip Petroli stations in Italy and 111 GALP outlets in Portugal.

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