NASCAR 'Drive for Diversity' deadline

A December 1 deadline has been set for applications from 'minority' stock car racing crew members and drivers to participate in the NASCAR 'Drive for Diversity' development programme. Selected crew members will be placed with Craftsman Truck teams in 2004, and driver participants will compete in the US promoter's Dodge Weekly Series

NASCAR 'Drive for Diversity' deadline

'Drive for Diversity' was launched by Access Marketing & Communications in Charlotte, NC, as a long-term solution aimed at developing a steady supply of well-trained 'minority' personnel for motorsport. Daryl Stewart of Access commented: "'Drive for Diversity' removes barriers and gives the best of the best competing on local tracks the training, mentorship, networking opportunities and financial support to climb the NASCAR circuits as far as their talent will carry them, including to the Nextel Cup series."

The new programme will be fully supported through a selection of national and global retail and corporate brands, many of which are already involved in NASCAR. Announcements concerning the inaugural sponsors will be made in the coming weeks.

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