Motorsport Images appointed official photo agency of world’s most extreme race series

Motorsport Images will provide exclusive photography assignment and distribution services for the Extreme E series and teams.

Motorsport Images appointed official photo agency of world’s most extreme race series

London, 31 March 2021: Motorsport Images has been selected as the official photography agency by Extreme E, the exciting new motorsport discipline taking place in some of the harshest climates on Earth to highlight the impact of climate change. Motorsport Network’s assignment and licensing business that has over 26 million images in its licensing collection, will provide all images to the series and to all nine of the competing race teams.

This is no easy task as Extreme E race events will pose plenty of challenges. These include the extreme environments which will produce dust, sand, humidity; internet connectivity; and the potential complications in getting close to the action as race routes aren’t like conventional circuits with the usual viewing positions.

 

Photo by: Motorsport Images

However, the Motorsport Images team has been preparing for months to overcome these challenges. With years of knowledge as the leading motorsport photography agency covering Formula One and Formula E events live, and have also bought in Dakar Rally and World Rally specialists, this is a challenge for which Motorsport Images is ideally equipped.

With the challenges of remote racing comes the logistical challenges of distributing imagery from the event. Motorsport Images has a technologically proven distribution service, which means that images are available to Motorsport Images customers almost as soon as they are taken. This helps Motorsport Images clients provide live and as-it-happens coverage of race series, giving them an edge over their competitors in this area. Motorsport Images houses the world’s largest collection of motorsport images, including an unbroken record of the entire history of the Formula 1 World Championship.

Extreme E has attracted a high-quality field with teams entered by top motorsport names including Lewis Hamilton, Nico Rosberg, Jenson Button, Chip Ganassi,  Michael Andretti plus drivers like Molly Taylor, Claudia Hürtgen, and Jamie Chadwick. In a world-first for motorsport, teams will each field one male and one female driver who compete equally together in each race for success.

 

Photo by: Motorsport Images

Race events will take place in the vast dunes of Saudi Arabia for the opening Desert X Prix, the coast of Senegal, West Africa (Ocean X Prix), Kangerlussuaq, Greenland (Arctic X-Prix), Pará, Brazil (Amazon X-Prix), and Argentinian Patagonia for the season finale, the Glacier X Prix.

To support Extreme E’s sustainability position, Motorsport Images will be the only photography company capturing images of the race series, which will cut down on travel to the events, with editing and technical services provided remotely in London.

Motorsport Network supports the messaging and goals of Extreme E with respect to the environment and diversity and is proud to be a part of this new journey.

 

Photo by: Motorsport Images

Alejandro Agag, Founder, and CEO of Extreme E said: “Extreme E is set in iconic locations, featuring top drivers and an innovative wheel-to-wheel racing format, which all translates to the potential for epic visual storytelling, though it also comes with huge technical and logistical challenges.

“We feel highly confident that Steven and the Motorsport Images team have the right mix of experience and talent to bring our sport to life for the world to follow and can’t wait to see the results very soon at our Desert X Prix.”

Steven Tee, Managing Director, Motorsport Images (Assignment):

“As MD of LAT images, I am very excited that we have been selected as the official photo agency for the inaugural season of Extreme E.

We will be sending a diverse team of  photographers with skill sets ranging from WRC, Dakar Rally,  Formula  E, and F1  which we feel will allow us to perfectly capture this new and very different  type of motorsport series which kicks off on April 3 in the Saudi desert.”

James Allen, President of Motorsport Network: “I have admired this Extreme E project since Alejandro Agag first spoke about it and we’re proud that they turned to our class-leading team to deliver. First, it will be visually spectacular and I can’t wait to see Steven’s team’s output distributed all over the world.

But beyond that, I love Extreme E’s clear sense of purpose and its goals to promote sustainability and diversity and to highlight how our world is changing; both the motorsport world and the wider world. Anyone who follows Motorsport Network will be aware how long we have championed the need for our sport to demonstrate a sense of purpose.”

 

Photo by: Motorsport Images

For more information, please contact:

Ravi Pankhania, Motorsport Network - Ravi.Pankhania@motorsport.com

About Motorsport Network

Every month over 56 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained, or simply to feed their passion for cars and racing.

We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games, and esports, so we leverage the network effect to add value to their experience.  We use our in-house technology and modern data tools to continuously test, learn, and improve. Our processes, content creation, and products are constantly evolving to better serve our audience.

To read all Motorsport Network announcements, please click here.

shares
comments
Does Brexit mean I need a visa to go to see live motorsport?

Previous article

Does Brexit mean I need a visa to go to see live motorsport?

Next article

Magazine: Bahrain F1 review and XE preview

Magazine: Bahrain F1 review and XE preview
Load comments

About this article

Series General
The F1 and Indy 'nearly man' that found contentment in Japan Plus

The F1 and Indy 'nearly man' that found contentment in Japan

Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands

General
Feb 27, 2021
The female all-rounder who arrived "too early" Plus

The female all-rounder who arrived "too early"

From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...

General
Feb 17, 2021
How Radical's latest machines fare on track Plus

How Radical's latest machines fare on track

The lightweight sportscar manufacturer has not rewritten the rulebook with its latest machines, but the new SR3 XX and SR10 still provide a step forward on its previous successful models

General
Feb 8, 2021
The real-life racing rogues stranger than fiction Plus

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them

General
Jan 31, 2021
How a GP is thriving in a COVID-free territory Plus

How a GP is thriving in a COVID-free territory

The New Zealand Grand Prix's mix of rising talent and big-name stars thrilled the crowds (yes, remember crowds?) assembled for the Toyota Racing Series meeting at Hampton Downs last weekend and left distant observers craving a repeat

General
Jan 26, 2021
How a much-changed Macau GP kept the party going Plus

How a much-changed Macau GP kept the party going

OPINION: The 67th edition of the Macau Grand Prix might have been a largely muted affair to the outside world without its international influx and star line-ups, another victim to the COVID-19 pandemic, but organisers deserve huge credit for keeping the party going

General
Nov 24, 2020
Engineer's view: Motorsport's revolutionary braking tool Plus

Engineer's view: Motorsport's revolutionary braking tool

Although brake pressure and temperature logging is commonplace, measuring and understanding braking performance hasn't been so straightforward. But that's about to change following the introduction of a groundbreaking new sensor

General
Oct 1, 2020
The high-tech materials helping Renault in its F1 rise Plus

The high-tech materials helping Renault in its F1 rise

The Renault F1 team is at the vanguard of innovative solutions pushing development of the V6 turbo hybrid engine rules, embracing the full potential of material science in its bid to get back to the top

General
Sep 29, 2020