MIA promotes 'Motorsport Valley' brand

The Motorsport Industry Association began promoting the UK's motorsport business cluster as a 'brand' in London yesterday when it launched a new publication, 'Motorsport Valley' - The Business of Winning. CEO Chris Aylett pointed to the international fame of similarly grouped business communities such as Hollywood and Silicon Valley in the USA. The launch was hosted by UK Trade & Investment, the government's export and inward investment body

MIA promotes 'Motorsport Valley' brand

With a 5500 print run, the large-format, 116-page glossy publication has been created by the UK industry with support from both national and regional government agencies. Intended to provide a unique insight into the knowledge and expertise of Britain's successful motorsport and performance engineering industry, it will be distributed to business leaders around the world via diplomatic channels and direct mailings, and at international performance engineering events.

Hosting the launch at Lancaster House, the deputy chief executive of UK Trade & Investment said: "This publication shows how, over the past 20 years, the UK has developed a world-class motorsport industry of high-performance engineering and service companies." , Ian Jones also wished success to the Motorsport Development Board, the new industry-sport-government partnership whose mission is to strengthen the UK's position as a leading motorsport investment location for international companies. "It illustrates the excellent working partnership between the motorsport industry and government," he added.

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