KOOL stubs out motorsport sponsorship

Long term Team Green backer KOOL has announced the complete cessation of its motorsport sponsorship at the end of the current season.

KOOL stubs out motorsport sponsorship

The cigarette brand has been involved with Team Green through its Indy Lights and Champ Car programmes since 1996, but parent company Brown and Williamson cited business and marketing reasons as the catalyst for its decision.

"Our Team KOOL Green sponsorship program has played a key role in the revitalisation of the KOOL brand in the United States," said Ludo Cremers, B&W's divisional vice president. "However, the brand has evolved and the fit with motor racing has become less and less optimal, making it increasingly difficult to achieve an acceptable business return on our motorsport investment.

"As hard as it was to make this decision," he said, "we know it is in the best interests of our current and future business needs."

Team Green founder Barry Green thanked Kool for its support over the past seven seasons: "Our association has ensured that Team Green is a first-class operation," he said. "During our time together we have won 16 races, including five one-two finishes, and 11 poles. I am well aware of how hard this decision is for them and I appreciate the time and consideration they have given us throughout the process."

The renamed Andretti Green Racing team recently announced a switch to the rival IRL championship in 2003, but this was not mentioned in connection with KOOL's withdrawal.

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