'F1 Racing' expands into Russia and Middle East
UK company Haymarket Corporate Media has agreed licences to publish its F1 Racing title in Russia and the Middle East, expanding the magazine's portfolio to 24 editions, published in 20 languages and distributed in more than 100 countries. The new editions will be launched in March 2004
"The new agreements are strategically important and, working with established local publishing companies, we will be extending the F1 Racing brand into markets which will be increasingly crucial to the sport itself and also to sponsors targeting new markets," said publisher Karl Penn. "This year was one of the closest F1 championships for many years and, coupled with increases in international TV audiences and in anticipation of the new race circuits for 2004 in China and Bahrain, we continue to see strong interest in F1 Racing as a licence proposition.
"F1 Racing is now firmly established as the world's most popular F1 magazine. In the UK market alone, we have over 586,000 readers per issue. Further developing our international portfolio is a key objective for 2004 to consolidate our market-leading position. Securing agreements for editions which will be distributed in the UAE, Saudi Arabia, Yemen, Oman, Jordan, Qatar, Bahrain, Lebanon, Kuwait, Syria, Egypt, Iraq and Israel - plus Russia, Ukraine, Kazakhstan and Belarus - is testimony to the global appeal of the sport. It is just as much a credit to the adaptability and flexibility of the F1 Racing brand and content, which have to meet the demands of a diverse multi-market consumer."
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