A1 GP Coverage Breaks Records

The TV coverage of the inaugural A1 Grand Prix meeting at Brands Hatch broke records in the United Kingdom

A1 GP Coverage Breaks Records

Autosport-Atlas understands that 480,000 people watched Sky Sports' coverage of the inaugural race in the World Cup of Motorsport at its peak, which is the highest figure for any motor racing programme ever aired on the satellite channel.

There was no terrestrial television coverage of A1 GP in Britain, however Satellite channel Sky is currently installed in more than 11 million households across the country.

A total of 46,000 people attented the race on Sunday.

The figure will be viewed as a success by the organisers of the series, who faced criticism on their qualifying coverage after the timing computer crashed, meaning that viewers did not have laptimes for cars as they completed their qualifying laps.

The News International-owned corporation did a deal with A1 Grand Prix more than a year ago for exclusive access to the series on the channel, which includes live coverage of every qualifying session and race. Sky Sports declined to comment on exact audience figures.

The channel also broadcasts live coverage of the Indy Racing League and the Indy 500. It has previously broadcast Champ Car for a season in 2003.

A global TV audience figure for the races could be calculated early this week.

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