Extreme E secures Sky Sports broadcast deal for 2021

Extreme E has secured a one-year deal with Sky Sports to have its races broadcast live on the subscription television service in the UK and Ireland in 2021

Extreme E secures Sky Sports broadcast deal for 2021

The all-electric SUV off-road racing championship, founded by Alejandro Agag, will kick off its maiden season with a Desert X-Prix in Saudi Arabia across 3-4 April.

All five of the planned events for the first year - with rounds in Senegal, Greenland, Brazil and Argentina completing the calendar - will now be televised live on Sky Sports.

Although it has not been confirmed which channel will host the coverage, Sky Sports F1 - dedicated to motorsport - has expanded to include live IndyCar and GT World Challenge Europe events in recent years.

The XE package will also include highlights, previews and reviews plus a magazine-style show.

Autosport understands this will follow the format of the 'Street Racers' YouTube series that supports the coverage of Formula E.

It will be comprised of 26-minute 'behind-the-scenes' episodes that focus on elements such as equality, electrification and environmental sustainability.

XE chief marketing officer Ali Russell said: "Sky Sports is one of the leading sports broadcasters in the world and I'm delighted it will show Extreme E.

"The UK and Ireland has a huge appetite for motorsport and with the help of Sky Sports, we will reach a massive audience through this partnership."

In March last year, XE also landed a multi-year live broadcast agreement with the BBC, with events predominantly streamed online but with the possibility of expanding onto conventional channels.

More Extreme E: Why XE's equality stance is necessary

Autosport understands that the XE coverage will be produced in-house by the championship, which can then be picked up by the BBC and Sky Sports as part of non-exclusive rights deals.

Sky Sports managing director Rob Webster said: "We are really pleased to add Extreme E to our portfolio of live sport.

"The series not only brings an exciting new racing circuit to the calendar of our motorsport fans, but also carries an important message around climate change.

"At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world."

Sky has recently launched a Zero programme in its effort be to be net-carbon zero by 2030, which will include its studios being powered by renewable energy sources and building sustainable offices.

It has also pledged to increase the number of TV shows it creates that promote sustainability.

In addition, the broadcaster has invested £25million in alternatives to plastic while also launching its Sky Ocean Rescue initiative.

Russell added: "Our collaboration is about a lot more than airing exciting racing, as we share a common mission around the environment, it is fantastic to see the great work Sky is doing around its business practices and investments to protect our planet.

"Through our shows we will highlight the climate crisis and what we as a championship is doing to help, and how everyone can make a difference."

shares
comments
McLaren signs option to join Formula E agreement from 2022

Previous article

McLaren signs option to join Formula E agreement from 2022

Next article

COVID forces inaugural Extreme E season to be delayed again

COVID forces inaugural Extreme E season to be delayed again
Load comments

About this article

Series Formula E
Author Matt Kew
How Valencia E-Prix farce left Formula E with an image problem Plus

How Valencia E-Prix farce left Formula E with an image problem

Formula E was under the microscope at Valencia, on its first visit to a permanent circuit. But after a mere nine drivers were left classified following Saturday's Valencia E-Prix, the electric championship once more faced criticism after rising energy deductions and miscalculations produced a farcical affair

Formula E
Apr 25, 2021
The silver bullet signing that has launched Jaguar into title contention Plus

The silver bullet signing that has launched Jaguar into title contention

It's taken a long time for Jaguar to reach the cusp of contending for championships in Formula E. But, after last season's challenge crumbled in Berlin, the team has been bolstered by a top-line arrival who has helped to end an unwanted 30-year wait

Formula E
Apr 22, 2021
How Vergne and Vandoorne found redemption in Rome Plus

How Vergne and Vandoorne found redemption in Rome

Another Formula E double-header, another double dose of frantic action. While the form guide remains unpredictable following fightback wins for Jean-Eric Vergne and Stoffel Vandoorne in Rome, the speed and consistency of Mercedes – both on and off the track – could have its rivals worried for what is to follow

Formula E
Apr 12, 2021
What Nissan's commitment to Gen3 reveals about Formula E's future Plus

What Nissan's commitment to Gen3 reveals about Formula E's future

Formula E's Gen3 era grid continues to take shape, after Nissan opted to commit to the series for another four years. Nissan's global chief operating officer explains why it has thrown its lot in with FE while other high-profile marques have decided to call it quits

Formula E
Mar 24, 2021
Why the new Formula E season got off to such a controversial start Plus

Why the new Formula E season got off to such a controversial start

With the new Formula E season belatedly getting underway in Saudi Arabia, the championship appeared to try to make up for lost time with an overspill of action and controversy on and off the track. While some talking points could have serious repercussions, it was an explosive opener for many reasons

Formula E
Mar 1, 2021
How Andretti is planning for life after BMW Plus

How Andretti is planning for life after BMW

Michael Andretti's team is a Formula E ever-present and that's not about to change despite BMW's forthcoming exit. But, with both its drivers contracted to the German giant and McLaren weighing up a possible entry, some key decisions lie ahead

Formula E
Feb 26, 2021
The eight major plotlines to watch in Formula E 2021 Plus

The eight major plotlines to watch in Formula E 2021

The delayed 2020-21 Formula E season gets underway this week with a double-header in Saudi Arabia. The testing times were too close to call a favourite, but that's not the only area of interest to follow as the championship enters a crucial year

Formula E
Feb 25, 2021
Why Formula E's 2021 season will be a crucial litmus test Plus

Why Formula E's 2021 season will be a crucial litmus test

As off-track politics threatens to overshadow events on it, the upcoming Formula E season is perhaps its most important since the championship's inception. And that's a shame, given that the focus should be on what promises to be its closest title fight yet

Formula E
Feb 24, 2021