Williams FW43B revealed with heavily-revised livery for 2021 season

Williams has revealed its new FW43B Formula 1 car ahead of the 2021 season, sporting a heavily-revised livery design.

Williams FW43B revealed with heavily-revised livery for 2021 season

Williams had planned to present its new car via an augmented reality app, only for hackers to force the team to abandon the idea and remove the app from digital platforms.

The team issued the first renders of the FW43B on Friday afternoon, revealing a striking new livery design for the new car that will be raced by George Russell and Nicholas Latifi.

While the front of the car has retained its largely white-base design, the rear looks completely different, sporting a blue striped pattern that also incorporates the Williams ‘W’ logo.

The livery is also accompanied by some yellow elements around the sidepods, bulkhead and front wing endplates.

Williams FW43B

Williams FW43B

Photo by: Williams

2021 marks Williams’ first full season since its takeover by American investment group Dorilton Capital in August, which led to an overhaul of its senior management team.

PLUS: The evidence that shows Williams' F1 recovery is real

The exit of the Williams family led to Simon Roberts taking over as team principal, while former Volkswagen motorsport chief Jost Capito has joined as CEO.

“Williams Racing is a sporting icon, and a team that has forged a reputation of success through sheer determination and grit intertwined with innovation, passionate and skilful race-craft and an absolute desire to win,” Capito said.

“Highs and lows are typical in any long-established sporting brand’s journey and historic success can be a strong motivator, but it cannot be relied upon to define future success in the modern era of Formula 1.

“Therefore, we have created a fresh new livery for the 2021 car; one that acknowledges our incredible past and retains the spirit, drive and motivation that remains at the core of Williams’ DNA yet looks to the future and signposts our long-term ambition to return to the front of the grid.

Williams FW43B

Williams FW43B

Photo by: Williams

“Whilst we are just starting out on this journey and there is still a lot of work to do, we are happy to see momentum in the right direction and look forward to continuing that progress on track this season.”

Besides Capito, Williams has also been boosted by the return of 2009 world champion Jenson Button, who serves as an official advisor to the team he debuted with in 2000.

The team has finished last in the constructors’ championship each of the last three years, but enjoyed an upswing in form through 2020 as it regularly competed with Haas and Alfa Romeo.

shares
comments

Related video

Netflix releases full trailer for Drive to Survive Season 3
Previous article

Netflix releases full trailer for Drive to Survive Season 3

Next article

Abiteboul's Alpine F1 departure was a "shock" - Budkowski

Abiteboul's Alpine F1 departure was a "shock" - Budkowski
Why Sainz is key to Ferrari achieving its chairman's F1 goals Plus

Why Sainz is key to Ferrari achieving its chairman's F1 goals

Although Ferrari's chances of title glory in 2022 have evaporated, chairman John Elkann expects the team to have chalked up both championships by 2026. Both require drivers to play the team game and, having now become more comfortable with the F1-75, Carlos Sainz may be Ferrari's key to title glory

How F1 has tried to avoid repeating its 2014 engine rules mistakes Plus

How F1 has tried to avoid repeating its 2014 engine rules mistakes

With Formula 1’s future engine regulations now agreed, MARK GALLAGHER wonders if they will provide a more competitive field than past attempts actually managed

Formula 1
Sep 26, 2022
How its faltering first turbo car advanced a Williams-Honda glory era Plus

How its faltering first turbo car advanced a Williams-Honda glory era

STUART CODLING charts the development of the Williams FW09, the ugly duckling that heralded the start of the title-winning Williams-Honda partnership

Formula 1
Sep 25, 2022
The Moss-Ferrari farce that current F1 drivers are thankfully spared Plus

The Moss-Ferrari farce that current F1 drivers are thankfully spared

Recent moves within the driver market have reminded MAURICE HAMILTON of a time when contracts weren’t worth the paper they weren’t written on…

Formula 1
Sep 24, 2022
Audi’s innovative first assault on grand prix racing Plus

Audi’s innovative first assault on grand prix racing

It has been a long time coming but Audi’s arrival in Formula 1 is finally on the horizon for 2026. But it won’t be its first foray into grand prix racing, as the German manufacturer giant has a history both long and enthralling

Formula 1
Sep 23, 2022
The seven factors powering Verstappen's 2022 F1 domination Plus

The seven factors powering Verstappen's 2022 F1 domination

After a tooth and nail and, at times, toxic Formula 1 world championship scrap last year, Max Verstappen's march to a second consecutive title has been the exact opposite. But has he really changed in 2022? Here's a dive into what factors have played a crucial role, both inside the Verstappen camp and elsewhere, in the Dutch driver's domination

Formula 1
Sep 23, 2022
Why Hamilton is still the man to keep driving Mercedes forward Plus

Why Hamilton is still the man to keep driving Mercedes forward

Lewis Hamilton’s words in a recent Vanity Fair interview define both his world-view and his approach to this season: one of perpetual struggle against adversity. As GP RACING explains, that’s what Lewis feeds off – and why, far from being down and nearly out, he’s using his unique skillset to spearhead Mercedes’ revival…

Formula 1
Sep 22, 2022
The time lag of ideas that offers intrigue over F1's future fight Plus

The time lag of ideas that offers intrigue over F1's future fight

The pecking order in 2022's Formula 1 season may look pretty static as the season draws to a close, but the unique nature of the cost cap means that preparation for next season takes precedence. New developments are being pushed back to 2023 - which could mask the technical development war ongoing...

Formula 1
Sep 22, 2022