Williams lands £15million sponsorship

Williams signed the last of its exclusive group of major backers as it unveiled backing from the world's biggest insurance company, Allianz

Williams lands £15million sponsorship

Part of the deal, reputedly worth around £15million a year, also involves collaboration with the FIA, the sport's world governing body, on improving safety in road cars.

Mercedes has for several years worked with the FIA on safety issues such as the HAS head and neck restraint, and the new deal is expected to involve Williams and BMW working even more closely on various projects.

"This is the first time in the history of motor sport that FIA has been present at the announcement of a major sponsor by a team," said president Max Mosley.

"For the first time, the FIA will work with a Formula 1 team and their sponsor to transfer Formula 1 expertise and experience for the benefit of the motoring public.

"This is a very significant moment for the development of F1. We aim to make F1 the driving engine for road safety throughout the world."

Williams sponsorship strategy includes an exclusive group of nine major backers, including Andersen Consulting, Compaq, Nortel Networks, Reuters, Castrol and, biggest of all, BMW.

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