Williams hires ex-VW motorsport boss as F1 sporting director
Williams continued its run of hiring former Volkswagen motorsport staff with the signing of Sven Smeets, who joined as its Formula 1 sporting director last month.


Smeets previously served as the team manager of Volkswagen’s World Rally Championship team, working under current Williams CEO and F1 chief Jost Capito.
After playing a role in VW’s charge to three consecutive drivers’ and manufacturers’ titles in the WRC, Smeets took over as the marque’s motorsport director in 2016 following Capito’s exit to join McLaren in F1.
Smeets continued as motorsport director at Volkswagen for over four years, but has now joined the senior management at Williams as part of the team’s ongoing restructuring.
Capito took sole responsibility for the Williams F1 team earlier this year after the exit of team principal Simon Roberts, and identified a need to restructure the management team, including the hiring of a sporting director.
Smeets took up the role of sporting director last month, and attended his first grand prix with Williams in Qatar, but his appointment was not formally announced by the team.
He is the latest former Volkswagen motorsport staff member to become part of Williams’ senior management, following the arrival of Capito last December and technical director FX Demaison back in March.
According to his biography on the team’s website, Smeets will be “responsible for the sporting governance and representation of the team in all sporting matters related to the FIA, other teams, and motorsport associations.”
Smeets will also take “overall accountability for the race team” and be in charge of the young driver academy, which currently includes Jack Aitken, Roy Nissany and Jamie Chadwick.
“Working alongside Jost Capito, FX Demaison and the Williams Racing Management Team, Sven ensures that the optimal culture, resources and environment are in place for the team to succeed,” his bio reads.
Capito said back in June that he found a number of staff within the motorsport industry and F1 paddock now “seem to like now to work for Williams”.
“That helps us quite a lot,” Capito said. “We also see that we have a lot of talent, and we don’t want to turn everything upside down.
“We want to build a team that is a sustainable team for long-term, and that is not just buying people from whoever. That is really creating a proper team, based around the talent we have inside.”

Sven Smeets, Jost Capito, Francois-Xavier Demaison, Jan-Gerard de Jongh, Richard Browne, Volkswagen
Photo by: Volkswagen Motorsport

The photos that offer clues to Red Bull's rear wing problems
Alonso, Vettel will miss "outstanding" Raikkonen when he exits F1

Latest news
Las Vegas approves plan to shut Strip for F1 race until 2032
Officials in Las Vegas have approved a plan to shut the Strip for the Formula 1 grand prix for the next 10 years as they eye a “lifetime in partnership.”
Porsche boss “as surprised as anyone” over Gulf-Williams F1 social media frenzy
Porsche’s head of motorsport Thomas Laudenbach found it “funny” that streamlining its Instagram channels caused a Formula 1 social media speculation frenzy last month.
Why Albon won't be "throwing around laptops" to gain a 2023 F1 edge
OPINION: At the Williams 2023 Formula 1 season launch, Alex Albon’s easy-going nature was again a point of focus. But does being “too nice” really matter in modern F1? Albon’s own expressions put that in an intriguing new light
Why Alfa Romeo has kept its blade roll hoop on 2023 F1 car
The Alfa Romeo Formula 1 team has retained its unique blade roll hoop for the C43 but designed it to withstand load tests that the FIA will introduce in 2024.
Why Albon won't be "throwing around laptops" to gain a 2023 F1 edge
OPINION: At the Williams 2023 Formula 1 season launch, Alex Albon’s easy-going nature was again a point of focus. But does being “too nice” really matter in modern F1? Albon’s own expressions put that in an intriguing new light
How the last Sauber-built Alfa offers F1 2023 evolution clues
Alfa Romeo has become the first Formula 1 team to reveal a new car for 2023, in addition to a fresh livery. This offered a first look at some of the understated changes produced by the revised regulations, along with points of convergence in the second year of the ground effect rules
The pioneering F1 car that preceded Lotus’s terminal decline
In the hands of Ayrton Senna the actively suspended 99T would be the last F1 race-winning Lotus but, as STUART CODLING reveals, it was a complicated machine that caused more problems than it solved
How Tyrrell became a racing Rubik’s cube as it faded out of F1
Formula 1’s transformation into a global sport meant the gradual extinction for a small team determined to stay true to its low-budget roots. But Tyrrell would eventually be reborn as a world-beating outfit again, explains MAURICE HAMILTON, albeit in different colours…
Assessing Hamilton's remarkable decade as a Mercedes F1 driver
Many doubted Lewis Hamilton’s move from McLaren to Mercedes for the 2013 Formula 1 season. But the journey he’s been on since has taken the Briton to new heights - and to a further six world championship titles
Why new look Haas is a litmus test for Formula 1’s new era
OPINION: With teams outside the top three having struggled in Formula 1 in recent seasons, the rules changes introduced in 2022 should have more of an impact this season. How well Haas does, as the poster child for the kind of team that F1 wanted to be able to challenge at the front, is crucial
The Mercedes F1 pressure changes under 10 years of Toto Wolff
OPINION: Although the central building blocks for Mercedes’ recent, long-lasting Formula 1 success were installed before he joined the team, Toto Wolff has been instrumental in ensuring it maximised its finally-realised potential after years of underachievement. The 10-year anniversary of Wolff joining Mercedes marks the perfect time to assess his work
The all-French F1 partnership that Ocon and Gasly hope to emulate
Alpine’s signing of Pierre Gasly alongside Esteban Ocon revives memories of a famous all-French line-up, albeit in the red of Ferrari, for BEN EDWARDS. Can the former AlphaTauri man's arrival help the French team on its path back to winning ways in a tribute act to the Prancing Horse's title-winning 1983?
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.