Williams Confirm Budweiser Deal

The Williams-BMW team today confirmed a sponsorship deal worth an estimated £30 million (Pounds) with Budweiser on the eve of the British Grand Prix.

Williams Confirm Budweiser Deal

The Williams-BMW team today confirmed a sponsorship deal worth an estimated £30 million (Pounds) with Budweiser on the eve of the British Grand Prix.

Team owner Sir Frank Williams announced that a multi-year deal has been agreed with American brewery giant Anheuser-Busch and Budweiser logos will appear on the Williams cars at Silverstone this weekend.

"Budweiser is one of the world's most admired and identifiable brands and of course has an important history as a patron of motor racing," Williams said. "I represent the whole team in saying that we feel extremely privileged to form a commercial alliance with a brand of this stature and importance."

Tony Ponturo, Budweiser's vice president of global media and sport marketing, added: "Our sponsorship of the Williams team enables Budweiser to reach a global audience of racing fans.

"For more than 25 years Williams has been synonymous with the best in F1 racing and we look forward to continue the team's winning tradition at this weekend's British Grand Prix."

Williams enter the British Grand Prix on a high after Ralf Schumacher claimed victory in the previous two races at the Nurburgring in Germany and Magny-Cours in France.

Budweiser logos will adorn the cars and overalls of Schumacher and teammate Juan Pablo Montoya at Silverstone.

The deal continues Williams' move away from tobacco advertising, which will be banned in 2006, after the team also signed a deal with stop-smoking brand NiQuitin CQ earlier this year.

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WilliamsF1 confirms Budweiser deal

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