Why the future is bright for the British GP
It wasn’t so long ago the situation looked bleak at Silverstone with the future of the British Grand Prix under threat. But a transformation has seen it restored to one of the most important races on the Formula 1 calendar, with bigger and better to come
Five short years ago, Silverstone bosses were poised to activate a break clause with Formula 1 because Bernie Ecclestone’s escalator fees meant hosting a race was decreasingly financially viable. Back then, Monaco seemed unimpeachable. How times change.
Now the UK’s flagship motorsport venue enjoys a “really strong” and “much more collaborative” relationship with Liberty Media, according to managing director Stuart Pringle. Just as Albert Park in Australia has recently confirmed a deal, Silverstone is “prepared to join hands and walk down the aisle” by signing a long-term contract extension. Most vital of all, it has kept pace with the changing landscape of F1 in this Netflix boom period to set an example for its at-risk historic counterparts.
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