Why new media is not trending in F1
With Brad Keselowski's on-board NASCAR tweeting trending on Twitter, Dieter Rencken asks if F1 is doing all it can to embrace the growing new media boom and looks at the positives and negatives of FOM's new deal with Indian conglomerate Tata
No single event staged over the last ten years better illustrates the enormous disconnect existing between Formula 1 and new media than does Monday's (night) Daytona 500, postponed by around 30 hours from Sunday due to inclement weather.
While NASCAR regularly comes in for stick from the F1 fraternity on the basis that stock car drivers don't race in rain (conveniently overlooking the fact that last June around 100,000 Canadians thought that of F1 pilots), that its technology is antiquated, running until this year on carburettors, (conveniently overlooking the fact that F1's V8s are rooted in the last century, well beyond current NASCAR stock blockers) and that full yellows and course cars are deployed to 'spice the show' (!), there is no doubt NASCAR does an awful lot right when it comes to wooing (and, crucially, retaining) its fan base.
OPINION: Going up against the dominant force of Mercedes and Lewis Hamilton was always going to demand the best from Red Bull and Max Verstappen. But after making a couple more errors during the Portuguese Grand Prix, the Dutch driver showed there's a small gap he still needs to close in the 2021 Formula 1 title fight
Red Bull's Portuguese Grand Prix fortunes were decidedly second best to Mercedes', but the result skews the potential that the team had at Portimao. With a new set of updates, the team looks good going forward into the rest of 2021's spicy F1 competition
Just as he did in 2020, Lewis Hamilton had to come from behind to win the 2021 Portuguese Grand Prix. Only this time there were two rivals he had to pass, among the several challenges he had to overcome, on his way to securing a 97th grand prix victory
Frank Gardner was the veteran of just eight grand prix starts. It could have been more, but why waste his talent if the cars weren't up to it? NIGEL ROEBUCK recalls the life of one of racing's great characters
Jean Todt has signalled that he will not stand for re-election as FIA president. MARK GALLAGHER analyses the strong credentials of one potential successor…
Lewis Hamilton topped the crucial FP2 session on Friday as F1 returned to Portugal, but his Mercedes team cannot be sure it has the edge on its Red Bull rivals. As cool temperatures and wind combine with the still-slippery surface to present drivers with quandaries over set-up and tyre warmup, there's still everything to play for come qualifying
As a highly-rated Mercedes junior, George Russell is naturally billed as Lewis Hamilton's heir apparent where Britain's next Formula 1 champion is concerned. But he may face competition for that accolade from Lando Norris, fresh from a confidence-boosting run to third at Imola, whose rise is being accelerated by his McLaren team’s revival
HRT F1 team says it is not ready to rejoin FOTA yet
Inside testing: A world of unknowns