Why Aston Martin's "limitless" F1 ambitions aren't misplaced
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Formula 1 Analysis

Why Aston Martin's "limitless" F1 ambitions aren't misplaced

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Racing Point has become Aston Martin for 2021, but this is more than just a rebrand. Lawrence Stroll and his team have set some bold targets – and have the tools to deliver

Of all the Formula 1 launches that took place in the build-up to the 2021 season, arguably none was as hotly anticipated as Aston Martin’s event last Wednesday. After more than 12 months of planning since its return was announced, and 61 years since one of its cars last entered a world championship grand prix, Aston Martin’s F1 rebirth truly commenced with the unveiling of the AMR21.

Even through a star-studded event that played heavily on the brand’s James Bond affiliation and also wheeled out NFL superstar Tom Brady, nothing could overshadow the significance at the core of the launch. Aston Martin is back in F1, and it means business.

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