The time-honoured manufacturer model that can't apply to all F1 teams
What happens, asks MATT KEW, if the old adage of win on a Sunday, sell on a Monday is no longer true for F1 manufacturers?
Formula 1 is not a school sports day where everyone goes home with a medal. No, it’s where money and meritocracy meet to ensure the most successful teams are the ones that are slickest run and backed by deep pockets – even with cost caps.
Audi wants to prove it can cut it among the best with a nascent engine programme and eventual Sauber tie-up for 2026. Former Volkswagen Group CEO Herbert Diess publicly listed beating Daimler on track and at the forecourts as the reason for entering. Audi took an unsubtle swipe at the Silver Arrows, declaring this will be “the first time in more than a decade that a Formula 1 powertrain will be built in Germany” (take that, Brixworth!), while the social media posts were about the four rings becoming “the new stars”.
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